Amble Unveils Amble One: The "G-Wagen of Golf Carts" Redefining Short-Range EVs

Lisbon-based startup Amble has unveiled the Amble One, a striking electric buggy designed by former Apple and Audi veteran Julian Hoenig, positioning it as a "G-Wagen of golf carts" and a compelling vision for the ideal second car. Departing from the auto industry's focus on long-range EVs, Amble is carving a niche in lightweight, short-range mobility, with its debut vehicle priced from €20,000 / $25,000 before taxes and fees.

The Amble One is a street-legal, open-air electric vehicle, drawing aesthetic inspiration from NASA's lunar rover and the iconic Mini Moke, while its flat-bottomed windshield subtly nods to the Mercedes G-Class. Weighing less than 450 kg, this minimalist buggy features a 15 kW motor, an 11-12 kWh battery, and offers over 100 km (60 miles) of range with a top speed of 65 km/h (40 mph). Its design prioritizes connection to surroundings, utilizing durable materials like aluminum, leather, cotton, and cork, with a dashboard bar compatible with standard bicycle accessories.

This launch signifies a pivotal shift in EV thinking, challenging the notion that every journey demands a full-sized, complex automobile. Amble's strategy targets high-end resorts and private communities initially, with hospitality deliveries commencing in mid-2027 and individual consumer orders opening for 2028. With over €10 million in contracted revenue from 12 clients already secured, including luxury destinations like Amangiri, Amble demonstrates a robust market for purpose-built, experiential electric vehicles. The company is already developing the Amble Two, slated for 2029, which will feature removable doors and a hardtop, further solidifying its intent to redefine the urban second-car market for families. This calculated "zag" could prove prescient, tapping into a growing desire for simpler, more sustainable, and community-focused transportation solutions.